Andy Romain's Resume

Summary

An SEO Consultant with robust technical expertise, outstanding communication abilities, and a proven track record of success.

Qualification Highlights

  • Professional SEO expertise in research, strategy, auditing, optimization, amplification, and analytics.
  • Experienced in project management and analysis using a diverse range of tools.
  • Outstanding ability to think creatively, resolve problems, and identify new opportunities
  • Excellent organizational, writing, and communication skills
  • Highly effective at communicating project development, timelines, and results.

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    Experience

    Romain Marketing, Toronto, ON

    2014 – Present

     SEO Consultant

    • I wrote two 10,000-word SEO audits for the Canadian Commercial Corporation and am collaborating with their marketing and web development teams to implement the recommendations.
    • Helped raise organic search traffic 63%, from 3,146 (Jan ’23) to 5,140 (Jan ’24).
    • Boosted CCC to #1 in Canada for “Government to Government” from 4th; with team, lifted “G2G” to 1st page from 5-10.
    • For data warehouse consulting firm ExistBI, reversed 34% organic traffic drop post-redesign, boosting SEO for leads and traffic growth.
    • Enhanced NXTmine’s search presence and provided SEO for an Australian software startup’s international expansion.

    AfterShip, Toronto, ON

    June 2021 – February 2023

     Head of SEO

    • Global Head of SEO at AfterShip, an e-commerce post-purchase experience vendor. Oversaw an average organic traffic of over 2,000,000 clicks per month.
    • Collaborated with the Engineering team to successfully implement Hreflang tags across five domains, with each domain being available in ten languages, resulting in over 30,000 pages.
    • Developed a framework to synchronize data from our CRM, Search Console, and Google Analytics, enabling the verification of lead-driving keywords and pages.
    • Implemented over 150 scalable improvements to both our content and its management system, enhancing crawlability, indexation, and optimization.
    • Collaborated with our Head of Content, Writers, and Content Producers to craft timely and optimally-optimized blog and resource content.
    • Collaborated with the Head of PR and the marketing team to optimize and scale quality link-building opportunities.
    • There has been a 71% increase in qualified enterprise leads from organic search. This is projected to result in a lifetime value of $2 million USD in new revenue annually.
    • There was a 46% increase in organic sessions YoY, resulting in hundreds of thousands of additional sessions each month.
    • 77% increase in organic pageviews YoY. Over 1.1 million new pageviews each month.
    • 61% increase in top 3 and 71% increase in top 10 keyword rankings on Google.

    Tier1 Financial Solutions, Toronto, ON

    July 2019 – June 2021

     SEO & Digital Marketing Manager

    • SEO & Website Marketing Manager at Alessa, an anti-money laundering SaaS provider by Tier1 Financial Solutions.
    • Led a diverse, distributed team comprising marketers, writers, developers, and designers.
    • Implemented robust A/B testing, multivariate testing, and analytics programs
    • Increased non-branded organic traffic by 3,900% (40x) through domain optimization, site architecture improvements, and content enhancement.
    • Quadrupled website sales qualified leads per month.
    • We increased top-of-funnel website leads by 1100%, resulting in 12 times more leads to be nurtured through our marketing funnel.
    • Led the redesign and server migration of WordPress websites for production, staging, and development environments to Kinsta Cloud Hosting.
    • Accelerated the link acquisition program, securing high-quality links from reputable sites such as Microsoft, Wikipedia, and Bloomberg.
    • Sales from the new traffic have resulted in over $1.96 million U.S. in new revenue. Of this, $1.26 million recurs triennially, with a contract renewal rate exceeding 90%.
    • Google Organic Keyword Rankings (Jan 2020 vs Feb 2021): #1 Position: 17 → 157 (9x), Top 3: 56 → 477 (9x), Top 10: 260 → 2,451 (9x), Top 100: 2,301 → 15,520 (7x).

    Intuit Canada, Mississauga, ON

    October 2016 – April 2018

     SEO Manager

    • Hands-on SEO Manager at QuickBooks Canada.
    • I contributed to numerous SEO, content, and web development projects. My responsibilities included two website redesigns, four domain migrations, and four server migrations.
    • At Intuit, a multi-member effort, I was instrumental in:
    • Boosting SEO signups by 122% (2.22x) from my contract’s start to Q2 2018.
    • Raising short-tail traffic by 57% (1.57x): 143k to 225k unique visitors (Google.ca) from Jan ’17 to Jan ’18.
    • Amplifying long-tail blog traffic by 1,810% (19x): 2k in Jan ’16, 9k in ’17, and 42k in ’18.

    Digital Marketing Agency, Toronto, ON

    July 2016 – October 2016

     Senior SEO Specialist

    • Delivered a 5,200-word SEO audit to one of Canada’s top insurance comparison sites, earning praise from their team and CEO.
    • Converted recommendations from the website review into actionable projects for web development and marketing teams
    • Presented a strategy, grounded in my experience and the client’s web analytics data, to potentially boost organic traffic and revenue by 28-110% within 7-12 months.
    • Diagnosed on-site issues for an international sports betting website using AngularJS.

    Advertising Agency, Vaughan, ON

    August 2015 – April 2016

    SEO Specialist

    • Sole SEO expert at an advertising agency North of Toronto.
    • Completed keyword research projects to verify and prioritize the most valuable keywords to target
    • Completed thorough site audits and restructured website architectures to improve crawlability, indexability, and internal linking.
    • Enhanced organizational awareness of link building and modernized the program.
    • Increased the CTR for non-branded organic traffic by 6 percentage points, representing a 107% improvement.
    • Increased the average organic position of non-branded search terms by 6 positions.

    Digital Media Agency, Toronto, ON

    October 2014 – July 2015

    SEO Specialist

    • I managed link acquisition for major entertainment companies across the United States, Canada, and Europe.
    • My primary responsibilities included link building, conducting outreach, and writing monthly reports.
    • Increased the authority of our client’s websites by acquiring unique, high-quality backlinks through targeted outreach.
    • Provided our clients with new insights into revenue from organic traffic and mobile usage statistics.
    • Provided recommendations to our content writer, which were well-received.

    Internet Marketing Company, Toronto, ON

    May 2013 – August 2014

    SEO Specialist

    • I managed and optimized over 15 business websites, generating monthly SEO revenues of $7,000 to $10,000. Additionally, I oversaw 40 microsites for agents from major insurance and financial firms, earning a combined total of at least $12,000 monthly from pay-per-click advertising and local SEO.
    • My primary responsibilities encompassed setting up client accounts in our custom software solution, crafting work plans, and conducting keyword research. I also managed on-site optimization, link building, and Google My Business account optimization. Additionally, I was responsible for writing detailed notes, tracking results, measuring success, and providing monthly reports.
    • Out of the 28+ positive reviews on the company’s Google Reviews page, 2 can be attributed to my execution of the responsibilities mentioned. Additionally, I collaborated closely with the citation building, customer service, sales, and management teams to ensure a quality product.

    Certifications

    • Google Analytics Certification (GA4), 2023, Google Inc.
    • SEO Certification, 2022, HubSpot Academy
    • Technical SEO Certification, 2021, Moz
    • SEO Certification, 2020, Moz
    • SEO Certification, 2019, ClickMinded
    • Advanced Web Analytics Certification, 2018, Simplilearn
    • SEO Certification, 2017, Online Marketing Institute
    • SEO Certification, 2015, Market Motive
    • Google Analytics Individual Qualification, 2013, Google Inc.
    market Motive OMI
    market Motive Hubspot
    Moz Academy Google Simplilearn

    Skills

    • SEO and Optimization: Strategic Planning, Keyword Research, SEO Audits, Content Strategy & Marketing, Link Building, Competitive Analysis, Performance Optimization (Site Speed, Core Web Vitals), Technical SEO (AMP, Hreflang, International), Platform-specific SEO (Google, YouTube, Amazon), App Store Optimization (ASO), Testing (A/B, Multivariate), Tracking & Reporting.
    • Analytics, Tools, and Marketing Platforms: Web Analytics: Google Analytics, Adobe Analytics (Omniture, SiteCatalyst), Google Search Console, Bing Webmaster Tools, seoClarity; Tag Management: Google Tag Manager; Marketing & CRM: HubSpot; User Experience & Heatmaps: Hotjar; A/B Testing: SEOTesting, Nelio A/B Testing; SEO Tools: Screaming Frog SEO Spider Tool, Ahrefs, Moz, Majestic, Lumar, Yoast, RankMath, Clearscope, Surfer SEO, Advanced Web Ranking; Keyword & Content Research: SEMrush, keywordtool.io, Answer the Public, Google Trends, Google Keyword Planner; Local SEO: Google Business Profile, Bright Local; Link Building: BuzzStream, Raven Tools.
    • Web Development, AI, and Privacy: ChatGPT, Generative AI; HTML, CSS; User Experience Design, Usability, Accessibility; Content Management Systems (CMS): WordPress, Magento; HTML Editors; Git, Version Control; Affiliate Marketing, Email Marketing: Segmentation, Personalization, Automation; GDPR, Privacy, Security.
    • Advertising Platforms: Google Ads (Search, Display, Remarketing, YouTube, Shopping); AdWords Editor; Facebook Ads; Twitter Ads; Bing Ads/Yahoo! Bing Network; Taboola; Outbrain; PPC/CPM Networks.
    • Soft Skills and Software Tools: Writing, Editing, Proofreading, Communication, Teamwork, Critical Thinking, Presentation, Organizational, Time Management, Google Sheets, Google Docs, Microsoft Excel, Microsoft Word, OKRs, Asana, Jira, Wrike, Basecamp, ClickUp, Slack, Microsoft Teams, iOS, Android, Windows 11, macOS, Linux, Ubuntu, Scrum.

    Education

    Bachelor of Business Administration, 2012, Acadia University, Wolfville, Nova Scotia

    Honours

    1st Prize ($5000)
    Acadia-Nicol Entrepreneurial Competition, 2012
    Developed a 40-page business plan for an online magazine targeting the U.S. and Canada. Built an Excel revenue model using linear regression, with monthly visitors driving financial forecasts. Secured the top position among eight entries including teams of up to four from some of the university’s top business students, emphasizing my enthusiasm and determination.

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