A Search Engine Optimization Consultant with strong technical skills, excellent communication skills and a history of success.
Qualification Highlights
Professional SEO expertise (research, strategy, auditing, optimization, amplification, analytics)
Experienced in project management and analysis using an assortment of tools
Outstanding ability to think creatively, resolve problems, and identify new opportunities
Excellent organizational, writing, and communication skills
Highly effective in communication on project development, timelines, and results.
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Experience
AfterShip, Toronto, ON
June 2021 – February 2023
Head of SEO
Global Head of SEO for e-commerce post-purchase experience vendor AfterShip. Organic traffic averaged over 2,000,000 clicks per month.
Worked with our Engineering team to successfully implement Hreflang across five domains, each delivered in ten languages, totalling over 30,000 pages.
Built a framework to synchronize our CRM, Search Console and Google Analytics data to verify lead driving keywords in addition to lead driving pages.
Made over 150 scalable improvements to our content and content management systems (crawlability, indexation, optimization).
Worked with our Head of Content, Writers, and Content Producers to create timely and well-optimized blog and resource content.
Worked with our Head of PR and the broader marketing team on making the most of and scaling quality link building opportunities.
71% increase in qualified enterprise leads from organic search. A projected lifetime value of $2 million U.S in new revenue annually.
46% increase in organic sessions YoY. Hundreds of thousands of additional sessions each month.
77% increase in organic pageviews YoY. Over 1.1 million new pageviews each month.
61% increase in top 3 keyword rankings on Google
71% increase in top 10 keyword rankings on Google
Romain Marketing, Toronto, ON
2014 – Present
SEO Consultant
Wrote a 10,000 word SEO audit for a Crown Corporation in Canada. Working with their marketing and web development teams to implement the recommendations.
Worked with NXT.financial media to improve their Google organic search presence.
Provided white-label SEO support for an Australian accounting software start-up with international aspirations.
Pitched to organizations like Cégep de Trois-Rivières (Québec College), Bucket Decals (Canadian E-Commerce Company), Red Pepper Events Qatar (Event Management), and Juntos Global (Mobile Engagement Platform). All qualified leads earned via Google Ads campaigns driving traffic to my website and landing pages.
Tier1 Financial Solutions, Toronto, ON
July 2019 – June 2021
SEO & Digital Marketing Manager
SEO & Website Marketing Manager for anti-money laundering SaaS provider Alessa, by Tier1 Financial Solutions
Guided a distributed team of marketers, writers, developers, and designers
Implemented robust A/B testing, multivariate testing, and analytics programs
Increased non-branded organic traffic by 2800% (29x) through domain, site architecture, and content optimization
Increased the quantity of website sales qualified leads per month by 400% (5x)
Led the redesign and server migration projects for the production, staging, and development websites
Accelerated the link acquisition program and, in the process, acquired high-quality links from sites like Microsoft, Wikipedia, and Bloomberg.
Sales from the new traffic has led to at least $1.96 million U.S in new revenue, $1.26 million recurring triennially with a 90%+ contract renewal rate.
Google Organic Keyword Rankings: #1 Position, Jan 2020 (17), Feb 2021 (157), +800% (9x). Top 3, Jan 2020 (56), Feb 2021 (477), +800% (9x). Top 10, Jan 2020 (260), Feb 2021 (2,451), +800% (9x). Top 100, Jan 2020 (2,301), Feb 2021 (15,520), +600% (7x).
Intuit Canada, Mississauga, ON
October 2016 – April 2018
SEO Manager
Very hands-on SEO Manager for QuickBooks Canada
Worked on dozens of SEO, content, and web development projects including two redesigns, four domain migrations, and four server migrations personally creating or generating over 2’000 files and 3.98 GB of data, digital assets, analytical work, and directives.
SEO for a company the size of Intuit isn’t a one-person effort, with that said, I was a vital member of the digital acquisition and marketing team responsible for a:
122% (2.22x) increase in SEO signups from the start of my contract to Q2 2018 for a mature well-known product.
57% (1.57x) increase in lucrative short-tail high converting traffic. From 143k unique organic visitors from Google.ca in Jan 2017 to 225k in Jan 2018.
1’810% (19x) increase in long-tail top of funnel blog content traffic. From 2k unique organic visitors per month from Google.ca in Jan 2016, to 9k in Jan 2017, to 42k in Jan 2018.
Digital Marketing Agency, Toronto, ON
July 2016 – October 2016
Senior SEO Specialist
Completed a 50 page SEO Audit for one of Canada’s leading insurance and financial rate comparison sites that impressed our client’s team including their CEO
Converted recommendations from the website review into tasks with priorities, responsibilities, statuses and notes for web development and marketing teams
Led a presentation that demonstrated how our client could realistically increase organic traffic and revenue from organic traffic by 28-110% in seven to twelve months based on my experience, their web analytics data and the room for growth.
Worked to resolve canonicalization issues for an international sports betting website that uses AngularJS
Advertising Agency, Vaughan, ON
August 2015 – April 2016
SEO Specialist
I was the lone SEO expert at an advertising agency north of Toronto
Completed keyword research projects to verify and prioritize the most valuable keywords to target
Completed thorough SEO Site Audits
Raised organizational awareness with regards to link building and modernized the link building program
Increased the CTR of Non-Branded Organic Traffic by an average of 6 percentage points or 107%
Increased the Organic Position of Non-Branded Search Terms by an average of 6 positions
Digital Media Agency, Toronto, ON
October 2014 – July 2015
SEO Specialist
I was responsible for link acquisition for large entertainment companies in the United States, Canada and Europe.
My primary responsibilities included link building, outreach and monthly reporting.
Increased the authority of our client’s websites through the acquisition of unique, high-quality backlinks.
Delivered new insight into revenue from organic search traffic and mobile statistics in SEO reporting to our clients.
Provided well-received recommendations to our content writer
Internet Marketing Company, Toronto, ON
May 2013 – August 2014
SEO Specialist
I was responsible for the management and performance of at least 15 websites for a variety of businesses billed at roughly $7000-$10’000 monthly in total for SEO. This was in addition to 40 microsites for the agents of large insurance and financial services companies billed at at least $12’000 monthly in total for a combined pay per click advertising and local SEO product.
My primary responsibilities included setting up client accounts in a custom software solution, creating a work plan, keyword research, on-site optimization, link building, Google My Business (Google+ Local, Google Places for Business) account optimization and management, writing detailed notes, tracking results, measuring success, and monthly reporting.
2 out of the 28+ positive reviews left on the company’s Google+ page can be attributed to my execution of the primary responsibilities above. This, of course, is in addition to my cohesion with the citation building, customer service, sales and management teams to deliver a sound product.
Certifications
SEO Certification, 2022, HubSpot Academy
Technical SEO Certification, 2021, Moz
SEO Certification, 2020, Moz
SEO Certification, 2019, ClickMinded
Advanced Web Analytics Certification, 2018, Simplilearn
SEO Certification, 2017, Online Marketing Institute
SEO Certification, 2015, Market Motive
Google Analytics Individual Qualification, 2013 – 2020, Google Inc.
Skills
Strategic Planning, Keyword Research, SEO Audits, Content Strategy, Content Marketing, Link Building, Competitive Analysis Tools, Performance (Site Speed) Optimization, Core Web Vitals, AMP, Hreflang, International SEO, Video SEO, YouTube SEO, Amazon SEO, App Store Optimization (ASO), A/B Testing, Multivariate Testing, Tracking, Reporting
Web Analytics, Google Analytics, Adobe Analytics (Omniture, SiteCatalyst), Google Search Console, Bing Webmaster Tools, Google Tag Manager, HubSpot, Hotjar, Google Optimize, Screaming Frog SEO Spider Tool, Ahrefs, Moz, Majestic, DeepCrawl, seoClarity, SEMrush, keywordtool.io, Google My Business (Local SEO), Clearscope, Surfer SEO, Bright Local, BuzzStream, Advanced Web Ranking
HTML, CSS, User Experience Design, Usability, Accessibility, Content Management Systems (CMS), WordPress, Magento, HTML Editors, Git, Version Control, Affiliate Marketing, Email Marketing, Segmentation, Personalization, Automation, GDPR, Privacy, Security
Writing, Editing, Proofreading, Communication, Teamwork, Critical Thinking, Scrum, Presentation, Organizational, Time Management, Google Sheets, Microsoft Excel, Microsoft Office, OKRs, Asana, Jira, Wrike, Basecamp, Slack, Microsoft Teams
Education
Bachelor of Business Administration, 2012, Acadia University, Wolfville, Nova Scotia
Honours
1st Prize ($5000), 2012
Acadia-Nicol Entrepreneurial Competition
Wrote a 40-page business plan for an online magazine concept targeted at a North American audience and presented the plan to a panel of judges. I also created a web traffic revenue model in Microsoft Excel from scratch which included a linear regression based on website visitors per month as the catalyst for financial forecasts. Winning the competition (best of 8 entries) demonstrated my digital marketing skills, success orientation, and positive attitude.
